Cross-Promote Subscriptions in App, at POS, and In Store
Say It Everywhere, Make It Easy, Grow Monthly Coffee Sales
Subscriptions grow when the offer shows up in all the places customers already look. Use your app, online presence and in-shop signs to tell one simple story. Fresh coffee on a schedule, perks that feel worth it, and control that builds trust. Make the path short, the savings clear, and redemption instant.
Start with a single headline and visual. Repeat it across mobile screens, receipt notes, counter talk tracks, and posters. When the look and language match, customers recognize the offer and act.
In the App: Turn Interest Into Loyalty
Your app is the fastest way to explain the plan and let customers customize and join in seconds.
Mobile app home screen access to all subscriptions with one-tap to coffee on your schedule
Simple choose page with roast, grind, and delivery rhythm
Add to cart button that shows the real savings in dollars
Pause, skip or cancel controls built into the app give customers to mirror their subscriptions to their lives
Make the rewards clear and shipments consistent
At the POS: Train Staff To Pitch in One Line
The register is where interest becomes a decision. Keep it concise and helpful.
Talk track: Love this bag - try our monthly plan and save 10 percent or get free shipping
Receipt footer: Subscribe in the app, save with every delivery
Prompt for staff when a subscription roast is purchased in-store: Offer subscription
Scannable QR code in-store so customers can easily download the app in either app store
In-Shop Signs: Make the Value Easy to See
Signs should do the work while guests wait in line or stand at pickup.
Counter topper with four steps: Download app, Select your roast(s), Pick your schedule, Save
Shelf tags on best sellers: Subscribe and save 10 percent on annual prepay
Pickup shelf QR poster: Want delivery to door - Scan to set up your subscription now
Small tent cards on tables with a QR that directs potential app users to the Apple and Google Play Store
Offers That Simplify And Eliminate The Wait
Promote strong, make the value and the choice simple. Keep rewards and discounts steady so customers build habits and loyalty rather than deal hunting. For example…
Annual prepay saves you 15 percent and lock in your price
Bundle two bags and unlock free shipping every cycle
Never run out of coffee at the office - Save time with auto-reordering
Subscriber Appreciation Month - Gift local subscribers a pastry on pickup of any drink order or branded stickers made by local artists for non-locals subscribers
Creative Touches That Get Attention
Have fun with it - Incorporate the app experience with customer interaction
Stamp card program for every app pickup order - Stamp through ten and get a free black coffee
Roasters choice monthly subscription available for app members only
Unboxing card with brew tips and a QR to meet the producer in next month’s shipment
Surprise sample packet on your first delivery
Calendar Plays You Can Repeat
Plan small bursts that make sense with your roasting schedule and holidays.
New Origin Reveal: In-app first of the month, followed by mid-month in-store promotions
Pre-Holiday: Give the gift a one-time prepaid three-month subscription with flexible holiday shipping
New November-December Subscriptions (one-time payment or recurring): Gifted a beanie on first shipment
Start The Year Off Right: All orders and subscriptions in January get an extra 5 percent towards loyalty rewards
Track Results and Tune Fast
A short scorecard turns ideas into revenue.
Renewal rate and pause rate
Average revenue per subscriber
Cost per signup from each promo