The First 30 Days Plan for Loyalty Success

Start Fast, Keep It Simple, Let Loyalty Grow

Launch your coffee loyalty program with momentum. This 30 day plan builds habit fast by focusing each week on one goal. Week 1 drives signups. Week 2 creates visit streaks. Week 3 adds high value offers. Week 4 turns fans into referrers. Follow the steps, measure the right numbers, and tune as you go.

Week 1: Signup Push That Feels Worth It

Start strong. Make the offer simple and valuable on day one. Train staff on a one sentence pitch and place signups everywhere customers look.

Do this

• Add a clear join button in the app and a QR at the counter

• Give a welcome perk that guests can use today

• Show points and progress on the app home screen

• Script the pitch for staff: Join now, earn on every order, use your welcome perk today

What to watch

• New members per day

• Welcome perk redemption rate

• Time to first repeat visit

Week 2: Build Streaks and Routine

Turn first timers into regulars. Use light challenges and visible progress to create a weekly pattern.

Do this

• Launch a 2 visits in 7 days streak with a small bonus

• Add a try something new challenge tied to one featured item

• Place a progress bar on the order screen

• Send one reminder near the end of the streak window

What to watch

• Streak participation and completion

• Repeat visits per member

• Sales of the featured item

Week 3: Offers That Lift Ticket Size

Now focus on value that adds to the cart without slowing the line. Keep offers short and easy to redeem.

Do this

• Create two add on prompts like size upgrade or pastry pairing

• Run a time bound combo during slow hours

• Show savings in dollars at checkout

• Make redemption one tap and visible before pay

What to watch

• Average order value with and without offers

• Attach rate for each upsell

• Redemption rate within the offer window

Week 4: Referrals and Long Term Hooks

Happy members bring friends. Give them a reason to share, then place gentle anchors that keep them active.

Do this

• Add a refer a friend reward for both people

• Offer a small loyalty milestone at visit five

• Announce members only early access for the next seasonal drink

• Invite top members to vote on a future feature or flavor

What to watch

• Referral invites sent and accepted

• First purchase rate for referred members

• Retention at 30 days and projected 60 days