The Menu Design Playbook for Rewarded Orders

Design the Menu To Pay Customers Back and They Will Return

Loyalty should power your menu, not sit beside it. When items, modifiers, and offers are designed with rewards in mind, customers see clear value and buy more. This plan shows how to feature items that earn extra points, use upsell prompts tied to rewards, and unlock limited runs by status so loyalty drives real revenue.

Make Featured Items Earn More

Place a few heroes at the top of your menu that earn extra points. The goal is to guide choices toward items with strong margin and fast prep.

• Pick two or three best sellers and tag them with bonus points

• Use clean photos and simple names to reduce decision time

• Rotate the hero list weekly to keep attention high

When customers know certain items pay them back faster, they choose them more often. That lifts average order without heavy discounts.

Tie Upsell Prompts To Rewards

Upsells work best when the reward is part of the offer. Instead of a plain add on, show the points boost the moment the customer considers it.

• Keep prompts relevant to the current item so the path stays fast

These prompts make upgrades feel like wins. Customers spend a little more and feel good about it.

Menu Design Rules That Keep It Smooth

A reward focused menu must be fast to read and easy to act on. Keep clutter low and steps clear.

• Put hero items above the fold with visible point values

• Limit choices on each screen and avoid long scrolls

• Keep modifier groups short and ordered by popularity

Launch Checklist

Start small, measure, then expand.

• Choose three hero items with bonus points

• Add two upsell prompts that show points gained

• Schedule one status only drop this month

• Train staff to point out the hero section at the counter

• Update in app banners and the pickup shelf sign

What To Measure

Watch a few metrics each week and adjust quickly.

• Attach rate on each upsell prompt

• Share of orders from hero items

• Average order value with and without points offers

• Redemptions after status only drops

• Reward cost as a percent of sales