Make It Exclusive: Sell Your Best Bean by App Subscription Only
Put Your Best Bean Behind the App and Build a Loyal Club
Turn your finest international coffee into a members only experience. Offer it only through your app’s monthly subscription. This builds real demand, drives app signups, and gives you steady revenue you can plan around. Customers get first pick of a rare bean. You get loyal fans who come back every month.
Limiting the drop to app subscribers does three things. It creates urgency, keeps ordering simple, and lets you tell the full story with photos, notes, and brew tips. That mix turns a great roast into a habit.
Why App Only Subscriptions Win
Keeping the featured bean inside your app focuses attention and rewards your best customers.
Exclusive access that motivates downloads and signups
Predictable monthly revenue and easier inventory planning
Direct communication for tasting notes and pickup reminders
Higher lifetime value from members who stay and share
What Subscribers Get
Make the value clear. Members join because they feel they are getting something special.
First access to a single origin or small lot coffee
Fresh roast calendar with a reliable pickup or ship date
Brew guide and origin story in the app
Option to pause or swap before the cutoff
Marketing That Moves People
Use every touchpoint to point to the app and the subscription page.
App home banner with Join to unlock this month’s origin
Counter sign and bag sticker that say Members only
POS prompt for staff when a bag scans Offer the plan
One weekly push with a photo and tasting note
Operations That Keep It Smooth
A great offer needs clean follow through.
Roast and pack on the same day each cycle
Label with roast date, tasting notes, and member name
Stage a subscription pickup shelf with clear order numbers
For shipping, print labels in batches and trigger tracking texts
Pricing and Perks That Protect Margin
Keep it simple and fair while covering your costs.
Price includes a small members only savings versus retail
Offer free local pickup and a clear ship rate
Add a small welcome perk on the first month only
Give points or a wallet bonus after three renewals
Ideas That Add Buzz
Small touches make the program feel premium.
Origin postcard inside the bag with a QR for a short video
Limited enamel pin or stamp for members who complete six months
Invite top members to vote on next quarter’s origin
Pairing week where a pastry add on earns bonus points
Launch Checklist
Get to market fast, then improve each cycle.
Pick the next three monthly origins and lock dates
Write a short story and brew guide for each
Build the plan page with two sizes and grind options
Train staff on the one line pitch
Announce in app, at the counter, and by email
What to Measure
Track a short scorecard so you know what to scale.
New subscribers, active subscribers, and churn
Sell through rate and on time pickups
Average revenue per subscriber
Add on attach rate at pickup or checkout