What are best practices for offering gift subscriptions to attract new customers?
Wrap Joy Today, Win Loyal Customers Tomorrow
Gift subscriptions bring new faces through the door and keep them coming back after the gift ends. The key is a simple offer, an easy redemption flow, and a warm handoff from gift to regular membership. When you make gifting fast for the buyer and delightful for the recipient, you turn holidays and birthdays into a steady stream of new customers.
A good gift plan feels flexible, not fussy. Let buyers choose the length and style, then deliver clean instructions and a welcome perk that invites the first visit. Keep the redemption steps short and mobile friendly. Once the recipient tastes the value, use gentle prompts to convert them into a subscriber of their own.
A clear gift plan removes friction for both buyer and recipient. Choose a few package lengths, explain what is included, and show how to redeem in minutes.
Offer 3, 6, and 12 week options
Include drinks, beans, or a mix
Provide digital code or physical card
Show start date choices at checkout
After the gift arrives, the first visit should feel welcoming and quick. Lead with a friendly perk and a smooth mobile flow so the recipient gets value right away.
One link to redeem and create an account
Code auto applied at checkout
Welcome perk like a size upgrade on visit one
Add to wallet and order ahead in the app
Your follow up turns a nice gift into a long term guest. Guide the recipient toward continuing on their own plan and invite referrals to spread the word.
Thank you message after first use with a gentle upgrade nudge
Limited time discount to convert within seven days of final gift credit
Earn points or tier credit for converting
Referral bonus if they gift a friend
Promotion should start early and stay visible across your channels. Show how the gift works, what is included, and how simple it is to redeem. Highlight the joy of giving and the ease of use. People buy when they trust that the experience will be smooth for the person they love.
Finally, measure what happens after the gift is redeemed. Track repeat visits, upgrades, and conversions to full subscriptions. Small tweaks to pricing, packaging, and follow up timing can turn a one time gift into a long term relationship.